Discount Market Rent in London

Find Discount Market Rent apartments and learn how the DMR scheme works

Discount Market Rent (DMR) allows eligible Londoners to rent high-quality homes at below local market rent, making it easier to access professionally managed apartments in some of the capital’s most desirable neighbourhoods.

Right Now Residential helps renters discover Discount Market Rent developments across London, understand the eligibility requirements and explore current DMR apartments available through the scheme. Browse our latest developments below or learn more about how Discount Market Rent works.

Explore Discount Market Rent Apartments

Browse our collection of Discount Market Rent apartments in London, offering eligible renters high-quality homes at below local market rent.

Brand-new 1, 2 and 3-bed discount market rent apartments in Bermondsey with private balconies, and roof terrace at up to 30% below market rent.
Designed around light and space, these apartments offer dual-aspect layouts, modern finishes, roof terrace access and city connections.

Find the Right Discount Market Rent Apartment

Our team can help you compare Discount Market Rent developments, explain the eligibility requirements and notify you when suitable apartments become available.

Simply fill out the form or for immediate assistance, call +44 (0) 203 002 2650. 

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What is Discount Market Rent?

Discount Market Rent (DMR) is an affordable housing scheme that allows eligible households to rent selected homes at below local market rent. Rather than paying full market value, residents can typically rent a high-quality apartment at a discounted rate while enjoying many of the same features found in private rental developments.

Discount Market Rent homes are usually delivered as part of new residential developments across London and are designed to make renting more affordable for households who may not qualify for social housing but are priced out of the private rental market. While each scheme has its own eligibility criteria, applicants are generally required to meet household income limits and must not own another residential property.

Who is Eligible for Discount Market Rent?

Most Discount Market Rent schemes are aimed at households on moderate incomes who want to rent a quality home at below-market rates.

While eligibility varies between developments, applicants will typically need to:

  • Meet the household income threshold for the scheme
  • Not own or part-own a residential property in the UK or abroad
  • Satisfy the affordability and referencing checks carried out by the landlord or managing agent

Frequently Asked Questions

What is Discount Market Rent?

Discount Market Rent (DMR) is an affordable housing scheme that allows eligible households to rent selected homes at below local market rent, typically within new residential developments.

Who is eligible for Discount Market Rent?

Eligibility varies between developments, but applicants will generally need to meet household income requirements, not own a residential property, and pass the landlord’s affordability and referencing checks.

How much cheaper are Discount Market Rent apartments?

The level of discount depends on the individual scheme. Many developments offer homes at around 20-30% below comparable local market rents.

Are Discount Market Rent apartments only available in London?

While similar schemes exist elsewhere, Discount Market Rent is most commonly associated with affordable housing initiatives across London.

Can I apply if I already own a property?

Most Discount Market Rent schemes require applicants not to own or part-own a residential property in the UK or abroad. Always check the eligibility criteria for the individual development.

How do I find available Discount Market Rent apartments?

Availability changes regularly. Right Now Residential lists current Discount Market Rent developments and can help you register your interest when suitable apartments become available.

Find Your Next Discount Market Rent Apartment

Whether you’re looking for your first London home or simply want to reduce your monthly rent without compromising on quality, our team can help you explore Discount Market Rent developments and understand which schemes may be right for you.

Simply fill out the form or for immediate assistance, call +44 (0) 203 002 2650. 

Your details

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